Determining Ad Size Introduction Is smaller better? Bad approaches ----How much you got? ----Double divided by 2 ----Pick a size, any size ----Which looks better? The traditional approach ----Divide by 52 ----Why it rarely works Our approach ----What size do you need? ----What size can you run? Take our ad effectiveness course. Learn what you need to know to get a great response the first time you run. Just $59 • Get more readers seeing your ad • Get more readers reading your ad • Get more readers responding

Before you begin designing your ad, a good thing to know is the size the ad will eventually be.

Ad size is a tricky issue, and we get asked about it a lot during our live seminars, such as, "How big is too big?" "How small is too small?" "If the advertising rates are higher in some publications, how should that affect my ad size?"

Despite the confusing information circulating about budgeting and ad size, there is an ad size that's right for you.

Finding that ultimate and sometimes elusive ad size—big enough to generate a strong response but not so big that it becomes too difficult to make a return on your advertising investment—is what we'll discuss here.

First, we'll examine the misinformation relating to ad size and then show you a reliable approach we teach to advertisers at our live seminars.

Of course, a poorly designed ad won't generate much of a response at any size, so be sure the your ad itself is effective before you actually run it.

The articles in this and other sections on planning, designing, building, and running your ad, as well as our online course will help ensure the content is as effective as possible.

Next: Is smaller better?

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