Getting It Right Introduction The production department The layout sheet Indicating copy and art The copy sheet Keying your copy The art sheet Take our ad effectiveness course. Learn what you need to know to get a great response the first time you run. Just $59 • Get more readers seeing your ad • Get more readers reading your ad • Get more readers responding

Now, repeat the process with any artwork that needs to be included in the ad, including your logo.

Do this the same way as you did the copy, by getting another blank sheet of 8.5' x11" paper, writing the word "art" on the top of the page, and attaching the various art elements to the sheet and marking them with individual numbers instead of letters to differentiate them from the copy.

There's one big difference, however, between attaching copy to the copy sheet and art to the art sheet. With copy, it really doesn't matter how you attach the copy to the copy sheet--tape, staple, glue--because the ad builders in production are going to retype it into their computers anyway.

But with artwork, you've got to be careful not to hurt the artwork while attaching it to the sheet or keying it up. Use a glue stick or even tape to attach it to the art sheet, however, make sure that you don't tape over any piece of art that you want to appear in the ad, even if it's the clear "invisible" tape. The scanner that the ad builders will use might focus on the tape instead of the image below it, resulting in a blurry image.

And if you use a glue stick instead, just use enough to keep the art in place. Also, be very careful not write on, or allow your advertiser to make any markings directly on the artwork.

One common way to inadvertently destroy the artwork, and to frustrate to no end the ad builders, is to draw a circle around the artwork that partially passes through it, or put a staple through part of the artwork.

Once you're finished attaching all the copy to the copy sheet, all the art to the art sheet, and keying it up to the layout sheet, give it to your advertising representative. They will be ecstatic you did all the work for them, and your chances of your ad actually appearing the way it was intended will greatly increase.

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