That's My Name

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That's my name

Image Ads

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That's my name
The third group

Take our ad effectiveness course. Learn what you need to know to get a great response the first time you run. Just $59
•	Get more readers seeing your ad
•	Get more readers reading your ad
•	Get more readers responding

But, by far, the most common of the so-called image ads is not an image ad at all. It's simply an ad that attempts to improve name recognition primarily by displaying the name of the business big at the top of the ad.

The flawed logic is this: Make sure people see your name and eventually they'll remember it. When they need your product or service, they'll think of you and call.

But that just isn't how effective advertising works. In fact, it's the opposite. To illustrate this problem, here's an example taken from the restaurant industry, a group of advertisers that are notorious for putting their logos at the top of their ads.

Next: The third group

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