Getting It Right Introduction The production department The layout sheet Indicating copy and art The copy sheet Keying your copy The art sheet Take our ad effectiveness course. Learn what you need to know to get a great response the first time you run. Just $59 • Get more readers seeing your ad • Get more readers reading your ad • Get more readers responding

Now go back to your layout sheet. Using the remaining blank space on the layout sheet around the outside of the ad you previously sketched, indicate where the copy 'A' you labeled on the copy sheet is to go on your layout by writing the letter 'A' outside the border of the ad but near where copy 'A' is to go, and drawing a line to the exact position in which you'd like the type to appear.

Take a look at our example of this below. Keep "keying up" the copy from the copy sheet to the layout sheet until you've accounted for all the copy, as shown below.

Next: The art sheet

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