Type Introduction Which are best? Making great headlines Stick with 2 typefaces Ascenders & descenders Width of columns Take our ad effectiveness course. Learn what you need to know to get a great response the first time you run. Just $59 • Get more readers seeing your ad • Get more readers reading your ad • Get more readers responding

Although it might seem tempting to take advantage of a number of typefaces, most designers stick to one or two font families. Whenever you can, choose the real fonts, don't have you software create them.

The best way is to mix serif and sans serif faces. For example, use one for your headline and another for the body copy (see example on previous page).

To add emphasis to your body copy, use other members of the same font family (see example on previous page).

Next: Ascenders and Decenders

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