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More and more often, advertisers want to give you a disk with an ad they made up themselves. There are all sorts of problems that can arise from this. Most newspaper creative and production departments are on Macintoshes, while many smaller retail businesses are using PC's. People use different programs and fonts, and the artwork that looks good on their screen might not look good in some of your products. Your rate card might have more information about what formats your newspaper accepts. If an advertiser inquires about giving you a computer file, ask your manager. Most likely the advertiser will need to speak directly with your creative department.

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