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Newspaper Clients
The Rate Card
Odd sizes
The Rate Card

Get more readers seeing your ad
Get more readers reading your ad
Get more readers responding

As we talked about earlier, the rate card will explain how unusual situations are handled, such as when an advertiser wants to run an ad spreading across two pages facing each other, what the majority of the industry calls a "double truck". In some cases, newspapers charge for both pages plus the normally unused space, or "spine", that runs down between the two pages.

Next: Legal disclaimers


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