Online Seminars

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General Info
Newspaper Clients
The Rate Card
Column widths
The Rate Card

Get more readers seeing your ad
Get more readers reading your ad
Get more readers responding

Another extremely useful thing in the rate card is the exact width of your columns. You'd think that if a column in your newspaper is 2 and a 1/4 inches wide that all you'd have to do is double it to determine a two column ad. But just as with editorial pages, there's a small space between each column, usually about an eighth of an inch. So a two column ad is twice the width of a one column ad, plus an eighth of an inch. Because of this, it's good to keep a rate card near at all times so you can convert any column width to its inch width equivalent quickly for an advertiser.

Next: Line screens


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